Key points
- Direct sourcing typically saves 10–30% versus multi-layer supply chains.
- You still need export-grade packing, compliance and freight — that is what an exporter or sourcing agent provides.
- Programmes scale from a few hundred kilograms to full weekly pallets.
Why buy direct
Each trading layer between farm and buyer adds margin and handling time. Sourcing directly from the exporting end of the chain means fresher produce, lower cost, and a specification that reaches the farm without being lost in translation.
Who direct sourcing suits
Supermarkets building own-label lines, restaurant and hotel groups consolidating purchasing, caterers and food service distributors, and international wholesalers serving ethnic or premium markets.
Have a question while you read?
Send us your produce, volume and destination airport and we will reply with availability and pricing.
The catch: farms don't export
Most Kenyan farms are excellent at growing but hold no export licence, packhouse, cold chain or freight arrangements. That is the gap a sourcing agent or exporter fills: consolidating vetted farms, running the packhouse, and handling KEPHIS paperwork and airline bookings.
How a wholesale programme works
You agree the product list, grades, pack formats, weekly volumes and price formula. We harvest to order, pack under your label where required, and fly the consignment out of Nairobi on a fixed weekly schedule.
- Trial shipment first, then a standing weekly programme
- Own-label and market-specific packaging available
- Mixed baskets: herbs, chillies, flowers and seasonal lines in one consignment
Getting started
Email or WhatsApp us your product list, weekly volumes and destination. We respond with availability, pricing and a recommended trial plan — usually within one working day.
Start your first shipment
Message us on WhatsApp or email our sourcing team. We will confirm availability, packing options and pricing for your market.
Frequently asked questions
- Can small businesses buy wholesale directly from Kenya?
- Yes. Because herbs and chillies are high-value and light, air freight works at modest volumes. Trial shipments can start at a few hundred kilograms.
- Do I buy from the farmer or the exporter?
- You contract with the exporter or sourcing agent, who sources from vetted farms. This gives you farm-direct pricing with export-grade compliance and logistics.
- Can I get my own branding on wholesale produce?
- Yes. Retail punnets, flow-wraps and cartons can carry your label, barcodes and market-specific information.